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ORGANIZATIONS

 Executives, Managers, Consultants

Innovation is about changing reality, creativity is about changing perception

Luc de Brabandère

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Objectives of the coaching named "ANTHROPOCREATIVE"

  • As a manager you are called upon to innovate with your employees in order to find out new solutions (products/services, process, management) by managing the present while anticipating the future.
  • You wish to discover managerial innovation to benefit  your teams  thanks to the drivers of the Neurocognitive and Behavioural Approach (NBA) adapted to your business activity in order to better understand the relationship between our emotional intelligence and our ability to create.
  • You will benefit from knowledge and techniques from cognitive neuroscience that will allow you to understand brain mechanisms to develop  a creative mindset in your professional activity.

MY ADDED VALUE

  • A tailor-made support strategy adapted to your business and human issues (e.g. innovation marketing strategy, sales development and creativity, innovation and forward planning)
  • Keys for the 21st century manager  taking care of its employees so that they take care of the customers
  • A mix of theoretical concepts and group situations for a better understanding of human relationships in order to act better on a daily basis
  • My systemic approach: you, your team, your company and our current VUCA environment (Volatile, Uncertain, Complex, Ambiguous)
  • Complementary capabilities: technology management and NBA practitioner 
  • During this collective session, an external consultant specialised in physical health (mountain guide and sophrologist) will lead a workshop on mental/body mechanisms in order to understand the impact between relaxation and creativity
 

OPERATIONS DEVELOPMENT  PROGRAM : INNOVATION & MANAGEMENT THEME

CREATIVITY AND INNOVATION STRATEGY

 

Module 1 : WHY DOES CREATIVITY LEAD TO INNOVATION ?

Objective : To understand the different stages from creativity to innovation

Definitions and characteristics

From creativity to innovation

Strategic impact for the organisation

 

Module 2 : WHAT ADDED VALUE TO BE CONSIDERED FOR THE MANAGER AND THE ORGANISATION ?

Objective : To understand the links between creativity and neuroscience in order to apply them to one’s environment

Managerial context

Creativity and neuroscience

Stimulating and limiting factors

Conditions to promote creativity at the individual and managerial levels

 

Module 3 : CREATIVITY TECHNIQUES AND STRATEGIC DESIGN

Objective : To use a toolbox through a marketing approach to (re) design  business model/ product/ service or an organizational approach to (re) design process/business practice

Cognitive approach

Neurocognitive and Behavioral approach

Biomimicry approach

Workshop on physical health to understand the impact between relaxation and creativity  :“Cross-referenced views”

 

Module 4 : IMPLEMENTATION

Objective : Implement and foster your creative practice to inform a new project or your own organisation

Your professional case study

Achievement in peer group 

Your toolbox

TERMS

  • TIME FRAME :

4 days face-to-face OR distance-learning sessions from 9.30 am to 5.30 pm + 1 virtual session of 2 hours in order to debrief with all participants 2 weeks after the training.

  • PRICE :

Total price per participant:  

VAT not applicable (microenterprise status, Article : 293 B CGI)

Price only in France. For any request from abroad, please contact me.

  • EVALUATION: satisfaction questionnaire at the end of the module and certificate of attendance.

 

  • LOCATION :

– Virtual sessions

– Face-to-face sessions : intra- or inter-company format

REQUIREMENTS

The materials (theory) are provided before the start of the group session to optimise interactive practice.

Practical situation : role plays, group discussion.

Maximum number of participants: between 10 and 15.